The Brandywine, PA
Music Circus

St. John Terrell's Tent Theater Circuit

In the early to mid-1950s St. John Terrell expanded his theater kingdom by establishing a series of other tent theaters in the New Jersey/Pennsylvania area. Thus his Lambertville, Neptune, Camden, and Brandywine Tents created a "theater circuit," where productions traveled from one tent to another. He also established a Music Circus in Miami, FL in 1951.

The four theaters Mr. Terrell established and operated were:
  • Brandywine Music Circus (Concordville, PA)
    Its first season was 1956.
  • Camden County Music Circus (Haddonfield, NJ)
    Its first season was 1956
  • Neptune Music Circus (Asbury Park, NJ)
    Its first season was 1952
  • Miami Music Circus (Miami Beach, FL)
    Its first season was 1951




Establishing the Brandywine Music Circus

The Brandywine Music Circus opened 1956 on a 12-acre plot known variously as Christie's Corner and Painters Crossroads, at the junction of U. S. Routes 1 and 202, in Concordville, PA.
Gordon Rust
Gordon Rust

In association with St. John Terrell, Gordon A. Rust founded the Brandywine Music Circus. Mr. Rust, a Wilmington, DE resident, promoted the city's Theater Guild subscription series, which, in relation to population, was the most successful in the country. Rust was also one of the prime movers of the American Shakespeare Festival Theater at Stratford, CN. He pooh-poohed the general belief that by 1956 the saturation point in the Delaware Valley region had been reached in regard to theatrical enterprises, pointing to the area's population of close to a million, of which three-quarters could be considered prospective customers. With the help of associate, John Stark, Mr. Rust wooed 20 relatives and friends, primarily the du Ponts and Carpenters, to invest $150,000 in the Brandywine project.

The  first Season was precarious going because Brandywine was late in starting its Season and competitors had already picked the best of the available 'tuneshow' entries. Rust admitted that the theater's opening should have been delayed another year to get an early start on "the season." Also, the producers found that educating patrons to match their enthusiasm came slowly. But by the end of the first season increased attendance and appreciative letters indicated that Brandywine was catching on.

Rendering of the Brandywine Music Circus - 1957
Rendering of the Brandywine
Music Circusin 1957

In 1956, Brandywine began as a Affiliate Music Circus, but in 1958 St. John Terrell assumed management control of the Brandywine tent and it had its best results in three years. Mr. Terrell's firm footing is considered why the theater was able to finally strike pay-dirt at Painters Crossroads, especially since he guided his Lambertville big top through much the same troubled pattern in its first year.


The Brandywine Music Circus Tent

When the tent was first raised in July of 1956, an acoustical problem showed up in the sky-blue nylon tent—the first of its kind to be used in summer theater circles. (Terrell experienced the same problem with his soft canvas tent in his first season too.) This problem was solved the following year.

A June heat wave coupled with those footlight temperature-raisers, Olsen and Johnson, kicked off the 1957, the second season with "Hellzapopin'." Unusual difficulties followed right on their heels when a violent wind storm ripped through the area. Ole Olsen is credited with tracking down a canvas replacement to cover the theater's 2000 seats and which ended the acoustical problem. When business resumed a week later it took an upward swing that held for the rest of 1957.

As apposed to the Lambertville tent with its dirt floor and railroad ties creating the seating tiers, the Brandywine tent had a poured concrete floor creating the tiers for seats to be place on.

Interior of the Brandywine Tent - July 9, 1956
Interior of the Brandywine Tent - July 9, 1956
Source: digital.library.temple.edu/

Brandywine Music Circus Productions

1956 Season
"Finian's Rainbow" 1956
"Carousel" 1956
"Kiss Me, Kate" 1956
"The Merry Widow" 1956
"South Pacific" 1956
"Paint Your Wagon" 1956
"Guys and Dolls" 1956
"Brigadoon" 1956

1957 Season
"Hellzapoppin'" 1957
"Annie Get Your Gun" 1957
"Mister Roberts" 1957
"The Teahouse of the August Moon" 1957
"Wish You Were Here" 1957
"Oklahoma!" 1957
"The Student Prince" 1957
"The King and I" 1957
"The Pajama Game" 1957

1958 Season
"Auntie Mame" June 10 thru June 29, 1958
"Plain and Fancy" July 1 thru July 13, 1958
"Fledermaus" 1958
"Happy Hunting" 1958
"Song of Norway" 1958
"Damn Yankees" 1958
"Show Boat" 1958
"No Time for Sergeants" 1958